This is the journey of embracing your wild.

A journey of transformation together.

For the curious, wild-hearted, soulful creative humans in business

Embrace 2.0 is a 3-month long group program designed to help you embrace the power of you in your creative business, work and life. A journey of finding what works for you.

Connection. Support. Accountability.

Gentle hand-holding. Focused attention. Lots of encouragement

 and making things happen in our own unique, messy, and human way!

A few things I want you to know

  • All the answers you are seeking are all inside of you

    No matter what everyone else says, I want you to know and really believe that all the answers you are seeking outside of you are all already inside of you. You just need to listen closely and learn to trust that voice of your inner mentor

  • You are capable of so much more than you give yourself credit for

    Self-doubt is something we all struggle with. I want you to know it is oh so normal to doubt yourself but even if I don’t know you personally, I can still say that you are so much more capable than you give yourself credit for

  • You can most certainly do it alone but you don’t have to

    I have no doubt that you can do it alone and all by yourself. I want you to know that even though you are capable of figuring it all out on your own, you don’t have to do any of this alone. Having a couple of friends who have your back, hold you accountable, and are as much invested in your and your creative work and life as yourself is priceless

  • Asking for help and support is not a weakness

    Vulnerability and asking for help when you are struggling is not a weakness. I want you to know that it is one of the most courageous gifts we can give ourselves. Asking for help where we are stuck and having someone else holding space for you while you figure it out for yourself is a gift in itself

  • It is, in fact, possible for you too!

    Even if it seems a little too far fetched right now, I want you to know that it is, in fact, possible for you too! I am here with you in this together. We as a group are all are in this together with you.

Enrolment will open again in February 2021 and admission is by application only.

[ info @ hirasahmed . com ]

If you are keen to join us in Embrace 2.0 for three months of figuring things out together for your creative business + creative work and life, write me an email and we’ll get you all sorted out!

“We are not here to fit in, be well balanced, or provide examples for others. We are here to be eccentric, different, perhaps strange, perhaps merely to add our small piece, our little clunky selves, to the great mosaic of being. As the Gods intended, we are here to become more and more ourselves.”
― Jim Hollis

What’s included

As a group:

☑ Weekly check-in calls:

Every Monday we will jump on a 90-mins long call together and share our intentions for the week with each other and plan what we are working on and towards that week. (60-mins approx. for the group members and the next 30 mins will be for the star of the month)

Together we will share our thoughts and feedback with you and with the star of the month

☑ Open Studio Hours:

A dedicated hour or two in your week to build the foundations for the kind of life you want to live and not only dream about it

We’ll have open studio co-working hours scheduled twice every week (Tuesdays and Thursdays 11 am CEST). It is where we’ll all hop on a video chat and share with everyone else what you are going to work on and then getting on with working for that dedicated amount of time. Checking back in and sharing your progress or any difficulties that you might be facing and finding support. You will leave the video on or not (your choice) but we’ll mute so we could focus on getting the task at hand done with focus and intention. You don’t have to join in every single one of them but they could be a nice little gentle push that you need to stop procrastinating and start showing up for yourself and your creative work.

Things you could focus on during our open studio hours: Getting a specific task done, focusing on one of the things from your business to-do list that would move the needle most in your business, catching up on reading, practicing your creative expression – writing, painting, sketching etc, going for a walk, journaling and checking in with yourself, decluttering your space – physical and digital, organizing your desk, checking off a task from your list of things that you wish to do someday when you’ll have the time

☑ Weekly strategy group calls:

Every week we will come together to help the star of the month in making their creative ideas/ projects and/or business happen. This will be especially beneficial for you as it could also work as an idea-generator for your own work, inspire you to take action, learn and realise a few new perspectives and see it all in action while also being an integral part of the whole conversation. It will also be a great opportunity to deepen those connections, make long-lasting friendships with like-minded humans, and genuinely help each other

☑ Monthly check-in and group coaching call:

At the end of each month, a call together to evaluate what worked and what didn’t and how we can use that information to guide our future decisions. This will also be a space for you to ask questions to me directly and ask for support and coaching even if you are not the star of that month

As the Star of the month:

ONE whole month laser-focused on making your creative idea/ project and/or your business happen. A month dedicated to you and your creative work during our 6 month’s time together

☑ Weekly check-ins:

Dedicated time (30-mins) for you on the Monday check-in call every week for a month’s time. Focused on your goals for the upcoming week and evaluation of the previous week, what went well and what didn’t and how can we use those new learnings in for the upcoming weeks

☑ Hot seat:

Mid-week 60 mins long group coaching calls where you will have the hot seat for a month. You will get a chance to have all our attention super focused on your creative work and projects

☑ Honest feedback loop:

There will be a chance for your work to be reviewed. You can also submit any of your work/projects that you’d like to hear others’ opinions on during that month’s time and we will all pitch in our thoughts. Our honest feedback

☑ Email support:

4 weeks email support with me while you figure things out. It is a given that you’ll have wobbles and you’ll find yourself feeling the discomfort especially when you will be the star of the month and you’ll need to show up wholeheartedly for your ideas to happen. I will be right there with you, holding space for you and shining a light on your brilliance especially at the moments when you’ll be finding it hard to do it on your own

If you are ready to show up,

we’ll be ready to support you!

“What the mind of man can conceive and believe, it can achieve”

 Napoleon Hill

Some of the things we can work together on

  • Helping you navigate the technicalities of building a website and/or other platforms
  • Designing and developing your brand’s unique voice and aesthetics
  • Finding your version of creative work and life practice that would work for you
  • Helping you in finding direction and clarity in your business, your creative work, and your life
  • Helping you in your creative projects that have been on your mind for a while i.e; launching that podcast, launching that offering, that product or service that you’ve been dreaming about for a longgg time
  • Figuring out ways you can monetise your online presence/ your work/ your business/ your creative projects and not get consumed by it all in the process so you can have the creative freedom that was your reason for starting it all in the first place
  • Figuring out what your ideal work week could look like and experimenting with it
  • Reviewing your offerings, sales pages, Instagram, Pinterest and/or your website
  • Letting you practice your services and offerings to build confidence before you share it with the rest of the world
  • Reviewing your shitty first drafts and sharing our honest feedback

As a result, you’ll

  • launch that website, offering or podcast that you’ve been dreaming about
  • monetise your online presence
  • get paid for what you love doing and lay foundations of a financially sustainable business
  • figure out a version of consistency that works for you
  • not only design but live your ideal workdays
  • have a creative practice that fulfills you creatively
  • let go of overwhelm and the exhausting to-do lists
  • have more time, freedom and joy
  • know exactly what steps to take to bridge the gap between where you are now and where you want to be
  • know exactly what works and what doesn’t work for you
  • pinpoint exactly which steps are going to move the needle most in your business, in your creative work, and in your life

Also, you’ll learn to

  • develop a relationship with your inner mentor’s voice
  • differentiate between the voice of your fears and your intuition
  • develop the confidence to share your imperfect versions
  • be with your fear and show up anyway
  • let go of the need to do it perfectly
  • embrace the discomfort
  • find alternatives to procrastination
  • listen to your intuition
  • build creative confidence
  • cultivate an unshakeable self-belief
  • cultivate courage and creativity by doing the work and showing up in whatever capacity you can and in a way that works for you, slowly and intentionally

What the wild-hearted are saying

Embrace & Hira are one of the most exceptional investments I have ever made in my creative journey so far.

We are the harshest critics of our creative efforts, and it is heaven to have Hira help you to take a step back, breathe and break things down into smaller, more achievable steps. I would also add that Hira is about so much more than this. Thanks to Hira’s guidance and her own understanding of the creative process, I am learning this can be achieved if we do the work, come from an authentic place, develop our own voice and start the process. Oh and keep showing up! Hira is not there to do the work for you, or wave a magic wand. But she is there in your corner, cheering you on, sharing beautiful strategies and gently suggesting other options rather than spelling them out. 

Nicola Bartleet
Photographic artist @nicolabartleetcreative

Your investment:

3 x Monthly Payments of £250

1 payment of £740

Got any questions? Send me an email
[info @ hirasahmed . com]


Sign up to get notified the next time it opens again in February 2021

About you:

You are a creative. A creative who likes to create and express creatively. You either have a creative practice or your dream of having a creative practice alongside a business. It doesn’t matter which medium or how many mediums you use for your creative expression. You either have a business or you dream of having your own creative business that will allow you the freedom to create and be financially sustainable as well. You don’t need to have a business but in this program, our focus will be on building our creative work online alongside building a creative practice to make space for both joy and income in our lives. We will be tackling all those fears and roadblocks that come up when we are trying to build a business online along with the creative practice that we dream of.

Trust me when I say this, wobbles are bound to happen and they especially come up when we are trying to do something new, scary, and out of our comfort zone. It doesn’t matter how long have you been on this journey or how you think you have already tackled those stories but they come up every.single.time! You just get better at dealing with them with time and imagine how would you feel when you’ll have a support structure available to you while you navigate that messy middle?

It doesn’t matter which stage of building an online business you are currently in. Maybe it is just a dream right now. Maybe you have started but you still feel you have no idea of what you are doing and that uncertainty makes you constantly second-guessing yourself. It has started to slowly erode your confidence and takes a toll on how you show up and share your work. Maybe you’ve already built a business for yourself but now you are realising that it is not the one that is fulfilling you. Now you are looking to pivot it into a direction that feels more like you and less like anyone else’s.

It will be about you, your connection to your inner mentor’s voice, and your intuition.

Together we will build a community that will emphasize on uncovering your own answers instead of loading you with certain expectations and/or strategies, materials and more courses to consume. You don’t need them. You have already researched enough. You already know about those strategies. You know them all already. Now it is time to take action. Clear and focused action towards making your ideas happen while also building a creative practice alongside. We will face the discomfort together. We will even help you out in figuring all those tiny steps out so it is more digestible for you and you could keep taking those steps that really do move the needle most in your business. But we’ll always remind you that you are the best judge.

If it is inevitable to have wobbles we will be there for those moments of despair to hear you out and to offer you genuine support and real-life examples plus evidence of how you are on the right track. We will have your back. Not only we will have your back but we will make sure that you have your own back too. We will help you in believing in yourself when you yourself will find it hard to believe in yourself.

This work of building a creative work and life practice that works for you is a lot about getting in touch with your own intuition and building that self-trust.

We will help you with your decisions though. No more decision paralysis. I sometimes get stuck on silly things like the designs for pins and at those times I really wish I had a colleague sitting next to me so I could quickly and casually run it by them and hear their opinion. It won’t be confusing as there will be only 6 of us. It will help you narrow down your focus and get going and rather focusing on the things that move the needle most in your creative work, your business, and your life.

We will focus on building better days. Together we will contemplate what does a better day look for each one of us and what small steps can we take towards building those better days for ourselves. We will hold each other accountable. We will motivate each other and get inspired by each other’s progress but also focus on building a version of our very own.

This is for you if

  • You are ready to embrace that discomfort which is an inevitable part of the journey
  • You are ready to commit to yourself, your dreams, and the idea of the life you want to live
  • You are willing to ask questions, dig deep and being okay with figuring things out as you go
  • You’d like to have a support system to hold you and cheer you on every step of the way while you reach for the stars
  • You are holding yourself back by insecurity and by a sense of overwhelm and confusion about the practical steps that you can take to bridge the gap between where you are now and where you want to be
  • You are stuck because you are over-thinking, over-planning, and getting things perfect
  • You worry what other people think about your work
  • You are tired of standing on the sidelines and denying what you truly want
  • You are scared of being embarrassed or fear that you are not good enough, or fear failure so much so that you don’t show up at all
  • You believe that understanding oneself and others is an essential part of living a happy and fulfilled creative life
  • You’d like to have an intimate group of people who get you and are as much invested in you + your work as you are
  • You’d like to have bussiness buddies, partners in crime and like-minded creative folks to have your back
  • You want to figure out ways to make it all possible for you too
  • You are ready to find a version of your creative work and life that works for you

This is not for you if

  • You are looking for a roadmap, a blueprint or 6-figure success strategies
  • You are not yet ready to commit to the dream of the kind of life you want to live
  • You’d rather do it alone
  • You don’t like to talk about feelings or think that feelings are stupid

Most importantly, this isn’t what we tell each other

how things are supposed to be or should be

A note from Hira


I know how lonely it can be.

I know how scary it can be.

I’ve felt lonely and scared when I was first starting out and I had a really hard time believing that it was possible for me too. I’m by no means an expert on your creative work and life but I’m so here to hold space for you every step of the way to figure it all out for yourself.

I am so ready to embark on this journey of transformation together.

The question is, are you ready to make this commitment and figure this out for yourself, too?

Sign up to get notified when the doors open again in 2021 

“And suddenly you know: It’s time to start something new and trust the magic of beginnings.”
― Meister Eckhart

Why Embrace?

What’s the vision for your creative work and life that you are working for and towards?

how does it feel to be there?

If you close your eyes and visualize, where do you want to see yourself down the road? Let’s say in five years?

Hold on to that vision. Hold on to that feeling.

This work of building a creative work and life practice that works for you is a lot about getting in touch with your own intuition and building that radical self-belief.

’embracing your wild’

The core idea behind ‘embracing your wild’ is to figure out your version of it all and then finding ways to put it into practice, really embody that vision and translate it into your day to day life alongside building a creative practice + a financially sustainable business

Imagine the person you want to be down the road, Think about how you’d like to spend your days.

That beautiful daily life of yours that you would no longer need an escape from.

What kind of routines, rituals, and habits would you have?

What would it look like to be there?

What would it feel like to be there and be that person?

How about we start making efforts to embody these ways of being in the world in the present?

Why not embody those qualities, those ways of being in the world, and that lifestyle in the present so you could enjoy the process of becoming that person?

As we don’t magically become that person overnight.

We need to start showing up to those ways of being in the world.

Step by step.
Little by little.
Day by day.

So let’s start showing up together and start becoming that person little by little every day. Let’s build those foundations and figure out our very own version of creative work and life practice that would work for us alongside a sustainable business online.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
― Theodore Roosevelt

But why a group?

It is lonely and scary!

It is scary and lonely to do this all on your own. It is especially scary and lonely because it is unconventional and radical. No one in your real-life seems to get what you are trying to do.

Building an online business is a fairly new concept and you can’t really depend on getting feedback from people in your real life who don’t see the potential yet.

They don’t understand what you are trying to do and what is possible because they are not in the trenches with you. They sure care about you but they know nothing about the online business world and how it is, in fact, possible for you too!

Having an intimate group of people around you, who get you and what you are trying to do, who support you, who cheer you on and hold you accountable, who gently nudge you to take action, who are not only dreaming of something similar but also working towards something similar is priceless.

You need a community, an intimate group of friends who believe in you, wholeheartedly.

A community that you feel comfortable in. A group of people who will hold space for you and believe in you when you yourself find it really hard to believe in yourself, your dreams, and your vision.




Couldn’t find what you were looking for?

Send me a direct email here: info [at]