A wildflower that blooms despite the odds.

This is the journey of embracing your wild.

‘You believe the stories you tell yourself’

Then why not tell yourself the stories that serve you better?


There was a time in my life when I didn’t pay attention to how I was feeling let alone how I wanted to feel. I didn’t know I had the power to choose that for myself. As I grew older and hopefully wiser, I learned how it is all about the mindset.

I remember writing down this very sentence in my journal, ‘you believe the stories you tell yourself’. The moment you start paying attention to those stories, things start to shift in subtle yet meaningful ways. At least that was the case for me.

Our mind is an amazing thing. It is evolved to keep us safe. The subconscious part of it cannot really tell the difference between what’s real and what’s a perceived threat. I was surprised to see the kind of stories I had been telling myself even over little things. Someone not replying to my email turned into my work isn’t good enough. Not getting everything right turned into I can’t get anything right. It really is about the mindset. Isn’t it?

This is why and how they came to be


I have struggled with confidence and lack of self-belief for as long as I can remember and until very recently I had been looking for answers outside of me but something shifted and I accepted that all the answers I need are right here, within me already. All I need to do is find a way to make myself learn to trust that. 

I’m a visual person. The ideas, words, and concepts don’t make much sense to me until I write them down myself, see them in a tangible form, on a piece of paper, in the form of a visual or a product. This deck of affirmation cards came to life because I needed to have something like this for myself. To make it real for myself.

Growing up I remember having a wall full of notes, thoughts, and encouragement. Not affirmations exactly but something very similar. It was my safe space. I used to feel taken care of, heard, seen and cared for. I loved spending time in my room. Whenever I did feel sad or hurt, they were my pick-me-ups.

As I am typing this, I have an affirmation tapped to the corner of my laptop’s screen. It reads,

‘What I have to say is important and I am worthy of being listened to’


It serves as a permission slip. A reassurance. Seeing this affirmation on a more day to day basis led me to feel more in tune with myself. I found myself writing a bunch of affirmations as part of my morning routine. Every day, I will write the same ones over and over again. I was feeling pretty excited about it. I could see how it was rewiring my brain to tell new and better stories. Stories that serve me. It led me to design this product.

Who are these for?


Anyone who would like a little bit of handholding, permission, and encouragement to choose how they would like to feel in their days. I am sure their purpose will not only be to bring you hope, a visually pleasing and thoughtful product but also to support you in your moments of despair. To remind you, you are not alone. You are exactly where you need to be and you are capable of achieving all your dreams.

Buy one for yourself or gift to a loved one, a friend who might be in need of a little pick-me-up.

You are a wildflower that blooms despite the odds and affirmations are the right conditions that make it possible for you to grow.

A little about affirmations and the concept behind it

Here’s the simplest way to approach affirmations, if you want to try them out for yourself too.


Affirmations are positive statements in the first person to help you build patterns that serve you. Think of them as a way to disrupt the negative thought patterns and make space for the ones that serve you better.

The more we repeat something, the more are our neural pathways strengthened and the more we remember those things. This is how memory works. Our reflex actions and responses are built on these foundations. Our brains love patterns as they make it easier for it to run without taking too much mental energy. Our subconscious brain cannot identify between the real and perceived threat. The flight and fight response is where it comes to play. If we realise that it is in our power to develop and strengthen those pathways that are beneficial for us, we can choose to make a few changes. It is a way to reframe those limiting beliefs and almost like rewiring your brain to think and feel in new and better ways. Ways that are beneficial for its general well-being.

More About ‘You are a Wildflower’ Affirmation cards Pack

There are 60 cards in one collection.

Every card has a unique hand-drawn illustration with a tiny wildflower blooming in hints of gold as a reminder for you to give yourself permission to bloom despite the odds.

50 of them are filled with handpicked and handwritten affirmations that I personally use for myself. 

10 of them are waiting for you to write your own affirmations around your current struggles in life.

Here’s what you want to consider this while writing one for yourself

  • First-person statements (I am…)
  • 100 percent positive (words, context, connotations…)
  • Not too far from reality

Friendly disclaimer


Recognise that you are on a journey. It is an ongoing process of growth. The ritual, habit, commitment, and practice is where the magic will happen and will continue to happen.

Sometimes I like to think of affirmations as seeds. Seeds that you sow. They take time, constant attention and nurturing.

Ways you can use the affirmation cards


You are a wildflower that blooms despite the odds. This is your journey. Use the cards however it fits you. My encouragement would be to use them in your morning routine while sipping your tea, draw one or five cards. Take a moment to reflect on them. Maybe use it as a prompt to journal and see what comes up for you. Use the blank ones to write your own. Make them your own. Take them in your bag. Keep them at your nightstand. Pin them to the wall next to your bed or next to your desk so you can see them more often. When you see them repeat them out loud. Above all, I’d encourage you to take what works for you and leave the rest.